For entrepreneurs, this is a pivotal moment as they have the opportunity to create internal disruption before the market takes care of it.
To be successful in digital transformation, it is necessary to make a strategic assessment of your business in a time of uncertainty that requires permanent focus on the challenges to come.
Imagine how digital technologies can impact your business in a disruptive way, being open to changes and restructuring processes, and then outline the goals to be achieved and the means involved.
The impact of Digital Transformation will hit every industry and market sooner than we think, and companies that don't adapt early run the risk of seeing their business disappear, because even with the support of technologies, the success of digital transformation depends on their ability to understand the breadth of the transformation they need and the challenge of rapidly implementing that transformation.
At its core, digital transformation consists of:
Digitalization - Dematerialization - Demonetization - Democratization - Disruption
Companies that anticipate and create a self-structure, before other businesses force them to change, will be creating challenges and risks that could translate into new markets and opportunities for their business.
Before you get down to business keep in mind that digital transformation is not just a mass adoption of technologies in isolation, but a digital revolution in your business.
The transformations that preceded this present moment we call the Digital Age, let's look at the most important ones:
IT ERA
1995
Technology drivers:
- Personal Computer
- Broadband Democratization
- IT Standardization
- Search
Proposal:
- Cost reduction
- Optimization of internal processes
- Productivity Improvement
- Start of brand digitalization (website, customer services)
- IT-driven digital projects
Digital disruption:
- Music
- Photography
- Video Rental
DIGITAL MARKETING ERA
2010
Technology drivers:
- Social media
- Web 2.0
- Mobile phones
- HTML5
Proposal:
- Increased brand reach
- Adapting the marketing approach
- Social media and content
- Online Distribution
- Marketing-driven digital projects
Digital disruption:
- Print media (newspapers and magazines)
- Tv
- Travel
- Human Resources
DIGITAL TRANSFORMATION ERA
2018
Technology drivers:
- Automated digital processes
- Cloud Computing
- Artificial Intelligence-based Computing
- IoT - Internet of Things
- Voice Recognition
Proposal:
- Creating new marketing experiences
- Reinventing Business Models
- Creation of new products or services
- Invention of new processes
Digital disruption:
- Seats
- Health
- Automobiles
- Retail
- Education
- Telecommunication
Based on the blog article www.tansformaçãodigital.com
If you enjoyed this article, don't miss next week's chapter 4 - The 4 pillars of digital transformation.
